How To Generate Leads in Digital Marketing
If you run a business or are the sales head of a company, then this is your biggest challenge and concern. Bringing new customers to your business and promoting the brand is always a challenge. It is not about the lead but how much budget is spent to bring the lead, it matters more. If you somehow try to get 1000 leads, but you use 10 times the marketing budget for that, then the cost of generating leads will be high and this is a bad sign. Being a digital marketing consultant for so many startups and small industrial businesses, I have been asked many times question how to generate more leads for your business.
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I always like that the number of leads doesn’t matter. This quality (right target audience) matters the most. You can adopt 10 digital marketing strategies to generate good leads –
SEO (search engine optimization)
These are the best mediums when it comes to the quality of leads. I am not talking about PAID (Google AD) leads, SEO leads are organic leads, which you will get by ranking your website with your business keywords. There are many differences between PPC leads and SEO leads. Being in the digital marketing business, I can assure you that SEO leads will give you a very good business. Planners search for you online, if your product or service comes in their search results, then they will visit your website and your chances of getting business will be high! SEO can cost you from 7k to 30k per month depending on the competition and target audience. The minimum time required to do SEO is 6 months. If you are not using SEO, then you are missing the most profitable marketing. You should use it.
Social media marketing ad
You might have tried the Facebook ad on your own and wasted a few thousand rupees if you are using social media, especially FB. However, if you hire some digital marketing expert and use this medium, you can get some good quality customers. The conversion ratio of social media leads is not more than 10%, but the costs of this marketing technique are also quite low. You can keep a budget of 5000 to 10000 monthly for social media advertisements and easily generate 100 leads which mean that you will get at least 10 new customers. However, advertising on social media should be run under the supervision of an expert.
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PPC (Pay Per Click)
Paying money per click is a slightly expensive marketing method to generate leads. If you have a big pocket and a huge budget then it is a good technology but it is very expensive for small business and startup. Paying 150 to 500 rupees for a simple click on your website through Google or any search engine is very expensive. If the conversion ratio of PPC leads is not high than 25% which means that 75% of the budget you are putting in to generate business leads will go in vain. If the price of your product or service is very high, then you can use it like – you do a business of old car, or you are a doctor of a particular disease etc.
For those who are running an eCommerce store, lifestyle business, local service provider or some personalized service startup, re-marketing can be the best technique to increase your sales. These are the most accurate techniques to reach your right customer and require a slightly higher budget than PPC, but leads are 40% more likely to convert to a business. If you have a good sleep ranking and use this technique then your chances of success will be very high. This alone will work well but if it is done with SEO it can generate a good business.
Third-party media ads
This technique is mostly used by large businesses because it requires large budgets. However, if your digital marketing specialist makes smart purchases, you can get a good business with little investment. Buying third party media is an art and requires a great deal of marketing and customer understanding experience.
This marketing technique is more prone to fraud as every other person on the Internet claims to be an influencer (influential), with some numbers on social media. A person walking in a restaurant and eating a free meal cannot be an influencer at all. The skills to impress and most importantly understand your brand. For example, I am eating for free in a restaurant and my audience knows that I have done this before and am saying that the food here is delicious, no one will believe it. You know that trust is an essential element of lead conversion. So choosing the right influencer is important!
This marketing technique requires a lot of research. If you have the right platform and the person doing the marketing has a grasp on the subject, then he can help you. However, there is less risk in this technique because you have to pay commission on the sale
Cross brand promotion
I have used this marketing technique for my clients and mapped them to each other. You will not believe that the results are pleasant. This can be achieved if you have the right person or digital marketing agency for your brand promotion. You need customers of the same type with different business interests. For example – for a cake shop and a flower shop, customers can be one! The person who is buying the cake may also have to buy flowers! These marketing techniques are not digital but can be used
Value Added Webinar
If you increase the information in people by doing free webinars on topics related to your product or service, then you can use it in your marketing too!
If you constantly email your customers and other concerned people then you can take advantage of being in regular contact with them! Although it is a very old method, yet it is very effective for some business! This marketing strategies also costs less
If you need to know how to generate leads in digital marketing and how much it should have the right budget, which also takes care of your business interests, then you can contact me! I will give you free support for the first time!